Cybersecurity News This week, Maria Varmazis host of the N2K daily space show, T-Minus, joins Dave and Joe, as they celebrate Maria joining the Hacking Humans podcast every week! Maria's story is from a listener this week who writes in with a story on an IT company that is a third party for a healthcare company, and the dangers that can come from that. Dave and Joe share some listener follow up from Michael, who shares some thoughts on AI. Dave's story follows how a recent study found that 40% of elderly adults in the UK regularly face phone-based fraud attempts, with significant impacts on their mental health and quality of life. Joe follows a Scottsdale couple, Alexandra Gehrke and Jeffrey King, and how they have been indicted for a $900 million fraud scheme targeting hospice patients, receiving $330 million in illegal kickbacks used to purchase luxury items. Our catch of the day comes from listener Jim who writes in with a letter about a concerned beneficiary who received a letter from the FBI about their overdue inheritance with the National Bank of Belgium. The message confirmed the legitimacy of their claim but warned of potential scams by individuals impersonating bank officials. Hacking Humans
Storytelling in cybersecurity doesn't have to be dry. There are stories of espionage, state-sponsored attacks, and ransom scenarios that are dramatic and engaging when told well. Today's special guest, David J. Ebner, the president and founder of Content Workshop, a content agency specializing in cybersecurity companies, is an expert in taking these technical topics and turning them into compelling narratives. David is no stranger to our podcast and also has graced the stage at last year's CyberMarketingCon!
Today, David shares his findings on the state of cybersecurity content marketing, drawing from a report his team is currently developing. This week’s episode will be focusing on storytelling, why the human element in B2B marketing is so important, and strategies on how to make your content stand out and so much more. Tune in for authentic, story-driven content that can help your cybersecurity marketing. Marketing