What a New Marketing Leader Fixes First with Christine Bartlett, CMO of Hack The Box.
Episode Summary:
Christine Bartlett, SVP of Marketing at Hack The Box, tackles one of the trickiest challenges in marketing leadership: how to come in, make meaningful changes, and still preserve the magic that was there before you arrived.
She gets into building a field marketing team, moving past last-touch attribution to create alignment amongst the business, and what it takes to get execs and the board on board. There’s also a good conversation around how Hack The Box balances a community model with enterprise, and why investing in early-career talent still pays off!
About Christine: Christine Bartlett is the SVP of Marketing at Hack The Box, where she leads global marketing across both community and enterprise.
She’s spent over a decade in cybersecurity marketing, with leadership roles at Cisco and SonicWall, focused on building teams and driving growth.
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