What It Takes to Run Marketing Solo with Sara Ceballos, Director of Marketing at BreachRx
Episode Summary:
Running marketing as a team of one means you’re responsible for everything, from attribution to brand to pipeline. Sara Ceballos, Director of Marketing, joins the show to talk through her time at Inspectiv, where she was brought in to support two new product launches, rethink the company's positioning, and run marketing as a team of one.
She shares how she moved MQL tracking out of spreadsheets into HubSpot and Salesforce, worked with sales to define what “qualified” actually meant, and how she determined when simplifying data made more sense than tracking everything.
Gianna and Sara also dive into leading a rebrand with a small team, testing messaging with customers before launch, and building an event process that supports sales and ties back to the pipeline.
Chapters:
00:00 Introduction and Guest Introduction
01:19 Sarah's Journey Back to Cybersecurity
03:09 Understanding Inspectiv and Its Market
04:12 Identifying Marketing Challenges
07:21 Collaboration with Sales Team
09:06 The HubSpot and Salesforce Integration Project
10:00 Rebranding and Its Impact on the Company
14:54 The Meaning Behind the Rebrand
16:05 Shifting the Cybersecurity Narrative
17:29 Operational Improvements in Event Management
20:41 Streamlining Sales Support
27:27 Future Vision for Inspectiv
About Sara:
Sara Ceballos is a Director of Marketing at BreachRx, where she leads marketing strategy and programs to drive pipeline and growth.
She previously served as Director of Marketing at Inspectiv, where she ran marketing as a one-person team, leading efforts across attribution, rebranding, website development, and event strategy.
Sara has a background in demand generation and B2B marketing, with experience building and scaling programs that align closely with sales and revenue teams.
Links & Resources:
Sara Ceballos on LinkedIn
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