Business Leader First, CMO Second with Tracey Moon of BlackCloak
Episode Summary:
Tracey Moon is a multi-time CMO and currently leads marketing at BlackCloak, a company that protects executives and their families in their personal lives to prevent corporate breaches. She joined Gianna and Charles on CyberCMO Confidential to talk about why she inserts herself into every part of the business, how she builds credibility before she rolls out her real plan, and why she calls her approach UMA: Unsolicited Moon Advice.
About Tracey:
Tracey Moon is the Chief Marketing Officer at BlackCloak, a digital executive protection company. She has held CMO roles at Cybersixgill, Verodin, and Mandiant, and has spent her career helping growth-stage cybersecurity companies scale through organizational alignment and go-to-market strategy. She holds an MBA from Northwestern University's Kellogg School of Management.
Links & Resources:
- Tracey Moon on LinkedIn
- BlackCloak
- Center for Ecosystem Recovery: the nonprofit Tracey mentioned for living shorelines
- CliftonStrengths: the strengths assessment Tracey referenced
- Asana: project management tool her team runs on
Cyber Innovation Conference:
The Cyber Innovation Conference is happening October 26th and 27th in Washington, D.C. CISOs, founders, and active investors in one room, with sponsor slots purposefully capped. Society members get 10% off your sponsorship when you mention Cybersecurity Marketing Society or CMS at sign-up.
👉 https://www.cyberinnovationconference.com/sponsors
CyberMarketing Con 2026:
CyberMarketing Con is back November 15th through 18th in Austin, Texas, and virtually. 700+ cybersecurity marketers, 4 days of sessions, workshops, and networking built for go-to-market teams in cybersecurity. Tracks for product marketing, field marketing, CMOs, and founders and CEOs.
👉 cybermarketingconference.com
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Follow the Host:
- Gianna Whitver on LinkedIn
- Charled Gold on LinkedIn
Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.
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